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Selling Through Private Traffic in China

Unlike in the West, Chinese people hardly ever visit company websites or use emails for communication. This has led brands to seek methods of “capturing” these consumers’ attention by creating exclusive content on social media platforms. Companies attract consumers, by bringing them to their private traffic pools, where they can attract them with special offers and exclusive pieces.

Double 11 2023, Top e-Commerce Trends in China

Master article with all trends 2023 by experts. As the 15th year of Double 11, or Singles Day, approaches, it has evolved from a Tmall initiative to one of the most significant annual events in the e-commerce industry, carrying with it high expectations. Especially this year, Double 11 is edefining the value of mega sales events as consumer confidence is being restored and consumption becomes more rational.

Foreign cosmetics products take part of 80% within the Chinese Market

The cosmetics market is still increasing in China. Indeed, Chinese consumers are more and more interested in purchasing quality and healthy products. Then, they want to avoid counterfeiting, a scourge that is rising within the Mainland. Thus, they prefer purchasing foreign products which is a refinement’s proof.