A L I K E A

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Little Red Book App Guide for Foreign Brands

If you’re a business or brand looking to expand your market presence in China, Little Red Book (Xiaohongshu) is an app you don’t want to miss. With over 300 million users, mostly younger women who use it for discovering and reviewing beauty products, Little Red Book is the perfect platform for brands looking to enter the Chinese market and increase their brand awareness.

Chinese Valentines: 520 I Love You Day Big Ecommerce Event

Welcome to the fascinating world of 520 I Love You Day in China, a unique celebration with deep cultural significance that has evolved into a big eCommerce event. On May 20th every year, millions of people exchange love tokens on this day by gifting their loved ones with romantic gifts or expressing sweet messages, all inspired by the numerical representation of “I love you” in Chinese culture – 520.

Ultimate Guide To eCommerce In China

Welcome to the Ultimate Guide to E-commerce in China! Did you know that China’s e-commerce market accounts for almost 50% of global transactions? It’s no wonder why many businesses are looking to penetrate this massive market. However, understanding and succeeding in the Chinese e-commerce landscape is not easy.

How to open a Tmall Store as a Foreign Brand?

Breaking into China’s lucrative e-commerce market has never been easier, thanks to Tmall – the leading online marketplace in the country. As a foreign brand looking to expand its reach and tap into a massive consumer base, opening a Tmall store can set your business on the path to success.

Online-to-Offline (O2O) Strategies: The Evolving Landscape Of Chinese Retail

China’s retail landscape is undergoing a transformative phase, fueled predominantly by the fast-paced digital innovation. Ecommerce has fundamentally altered how consumers shop, leading to the rise of new retail trends like Online-to-Offline (O2O) strategies.

Registering a Merchant Account on Tmall

With an increasing purchasing power and digitalization of its society, China’s e-commerce market has naturally been growing exponentially while embracing several innovations for both consumers and merchants. Chinese companies have thus made a real run to become the best e-commerce platform in China, thanks to the development of cutting-edge technologies. A big part of this innovative culture can be explained by the competitiveness of the market as well as a demanding consumer base.