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Chinese Social Media – 20 Trends for 2023

China has the world’s largest internet user base. Social media platforms play a vital role. WeChat, Sina Weibo, and Douyin are popular platforms. They offer messaging, blogging, live streaming, e-commerce, and online payment. Chinese social media is crucial for businesses to reach consumers. But strict internet regulations and censorship pose challenges.

JD: the best eCommerce platform to sell infant formula in China?

JD.com is one of the names that are mentioned the most when it comes to selling online in China. It is simple: after Tmall JD.com is one of the main players on the market of B2C e-commerce. The demand for imported maternal and infant is growing every year in China. JD understood quickly that it would be beneficial for the platform to make use of its reputation to give foreign infant formula brands a place to succeed.

Weibo Advertising: The Complete Guide

Social media has become an increasingly important part of marketing and advertising strategies for businesses of all sizes and it is especially true in China. Indeed the country has a dynamic and innovative social media landscape offering numerous advertising options to brands and today we are taking a look at Weibo advertising. As Weibo becomes an increasingly important marketing platform in China, it’s essential for brands and marketers to understand how to integrate its paid advertising system into their social media strategy.

How Can Foreign Brands Promote Their Products Through Live-Streaming in China?

China is the fastest-growing market for live-streaming marketing. The live-streaming industry has been an integral part of China’s digital ecosystem for years, but it will soon become standard practice as Chinese internet users move away from traditional media to focus on live video. This blog post will explore why this is happening and how it can be leveraged to increase your business success.

Douyin’s Life Services Transaction Value Surpasses USD 15 Billion

On August 7, sources reported that Douyin’s Life Services achieved a transaction volume (GMV) exceeding 100 billion RMB in the first half of the year. This impressive figure was largely attributed to its in-store services, including dining and general store services, and its hotel and travel business. However, it still remains less than half of Meituan’s transaction volume in similar businesses. Douyin has set an ambitious target, aiming for a GMV of 2900 billion RMB for its in-store and hotel-travel services in 2023.