- December 4, 2025
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How to sell in China with Weibo Store?
Sina Weibo is one of the major Chinese microblogging social platforms that offer a very wide variety of features. There are more than 500 million monthly active users in China in 2021. Weibo can be considered as a mix of Facebook, Twitter, and Instagram. In this platform, users can open personal accounts, follow and be followed by other users, publish textual and visual content, stay updated on the latest news by following the so-called “hot topics” and watch live streaming.
- December 4, 2025
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Youku Tudou a digital success story – Update 2020
Youku Tudou, a leading multi-screen video entertainment and media company in China has announced its unaudited financial results for the second quarter of 2015. The results are overwhelmingly positive; Youku (akin to American YouTube) has proved to be a landmark digital success story in China. Youku is a large-scale video-sharing website under the Alibaba Group. The website was initially established very similar to YouTube and appeared as a video-sharing platform. However, it has gradually transformed into an online media platform, especially holding a large number of videos and audio copyrights and other special broadcasting rights, and involved in the production of movies and TV series. There is already a big difference in the business direction of YouTube.
- December 4, 2025
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New government regulations on live streaming in China
A report by global accounting firm KPMG and AliResearch reported that China’s live streaming e-commerce industry totaled 433.8 billion RMB ($65.8 billion) in 2019 and is expected to double by the end of 2020.
- December 4, 2025
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Weight Loss Supplements In China: Market Insights And Opportunities
Weight loss supplements are becoming increasingly popular in China as the country’s population becomes more health-conscious and concerned about weight management. As a result, the market for weight loss supplements in China has been growing rapidly in recent years (especially in 2021 and 2022 thanks to the pandemic), making it an attractive opportunity for foreign marketers.
- December 4, 2025
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China KOL Reign Has Come To an End; It’s Time for KOC Marketing
In China, brands are increasingly turning to KOC (Key Opinion Consumers) marketing instead of KOL (Key Opinion Leader) marketing to build their businesses. While both strategies have their pros and cons, KOC marketing is quickly becoming the preferred option for a number of reasons. Here are just a few reasons why brands should focus on KOC marketing in China instead of KOL marketing.
- December 4, 2025
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China: NMN getting popular on Chinese ECommerce App
NMN-containing healthcare products are becoming so popular in China in 2024. On Chinese e-Commerce platforms, we can see a big demand for this new kind of product.
- December 4, 2025
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Top KOL Marketing Strategies to Convert More on Chinese e-Commerce Platforms
Key Opinion Leader marketing, also known as KOL marketing, is just one of the many tools you can utilize to boost your marketing’s effectiveness. This practice revolves around endorsements from Key Opinion Leaders, who are Chinese social media influencers and qualified experts in your product’s field. While it is most prevalent on social media, KOL marketing can also be employed in traditional television, radio, and print campaigns.
- December 4, 2025
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How to leverage Kuaishou Marketing for e-commerce purposes?
Kuaishou, often translated as “crystal” or “mirror,” is a Chinese social media platform that has quickly gained popularity in recent years. The app allows users to share photos and videos with each other, and many people use it to showcase their talents or simply share funny moments they’ve experienced. Kuaishou is the biggest competitor of Douyin (Tik Tok).
- December 4, 2025
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Zhihu Marketing — Leveraging the Chinese Quora for Great Results
If you’re not familiar with Zhihu, it’s time to get acquainted. By leveraging Zhihu, you can reach a vast audience of potential customers who are already interested in your product or service. In this blog post, we introduce you to social media/q&a, and its main features, and show you how to effectively use Zhihu marketing to your advantage.
- December 4, 2025
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Understanding Douyin Marketing: Chinese Tik Tok for Business Guide
Douyin, known as China’s TikTok, has seen immense growth since its launch in 2016. The app now boasts an impressive 500 million monthly active Douyin users and continues to grow bigger by the day! Companies such as Alibaba, Xiaomi, and JingDong are among those who have taken advantage of Douyin’s large audience base and a huge amount of traffic. It is no longer only a space for people to enjoy sharing moments or bloggers promoting products; big businesses have tapped into this platform with great success!